This clock was the winning design for the A-Z list of products that Selfridges might sell in 100 years! While 'XTRA time' was for the letter X, the letter A was an Airbag Helmet, which inflates on impact (I'm just suggesting that london bikers might probably need that a little earlier that 2109).
If you want to see them for yourself, all 26 products are currently displayed at Selfridges until the end of the month.
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