The brilliant campaign by Saatchi & Saatchi for the metro in Dubai, used the abandoned cars in the city, by writing messages like "I havent left Dubai, I just love the metro!" to advertise that they prefer using the metro instead! The campaign won the Grand Prix award in the Dubai Lynx 2010 for the outdoor category.
The people responsible for this brilliant idea are:
Executive Creative Director: Marc Lineveldt
Creative Director: Danny Higgins
Copywriter: Neil Harrison
Advertiser’s Supervisor: Sara Mohammed Al Mudharreb
Account Manager: Hema Patel
Account Supervisor: Chandresh Rughani
Art Director: Darren Jardine
Photographer: Tara Atkinson
NOOO! Nobody is getting this, the ad is about Dubai being the capital of lies!!! Not the metro!
ReplyDelete@Genki,
ReplyDeleteActually, i think it is very clever because they used the abandoned cars, which were represented in international news programmes as 'signs' of Dubai's supposed decline, and 'reinvented' them as billboards to promote a new public scheme.
It is not about the metro per se, but it is about proving Dubai has still 'got it'. Brilliant!
oh! Am sry, it seems u did not get it Ms. Denna, am trying to say that Dubai is all about lies, and that here is an ad that proves it!
ReplyDeleteKind of trying to give a different meaning to the ad!
Genki, you not making any sense at all.
ReplyDeleteThis is an ambient idea for the Dubai Metro. It has nothing to do about Dubai as a City, just letting people know about the metro in a creative way.
Last year thousand of people left the country because of the financial crisis. In Dubai if you owe money and can't pay you go to jail. So basically hundreds of people just ran away abandoning their car in shopping mall parking lots, at the airport and in streets.
Dubai being in the desert cars get very dirty quickly. So. We wrote Metro messages on abandoned cars in Dubai - as if people hadn't abandoned the country but were rather just using the Metro.
Take it easy.
Darren Jardine